TRUSTX, madSense and Shigotech — premium supply, explainable AI and independent CTV — have entered a standing accord: one stack, one standard of proof, zero tolerance for waste. Trust is the new performance.
Premium supply, stripped of resellers and made-for-advertising traffic. Direct pathways to publishers — the path is the product.
Transparent, auditable machine learning for media buying. Every decision arrives with its reasoning attached.
Independent full-stack connected TV — the working alternative to walled gardens. Broadcasters keep audience, data and margin.
No signatory operates or transacts through programmatic resellers. The path from advertiser to publisher is one hop, verifiable on demand.
No buying decision is executed by a model that cannot produce its reasoning. Auditability is a condition of deployment, not a feature.
Television inventory runs on rails owned by operators, not walled gardens. Broadcasters keep their audience, data and margin.
"The industry spent a decade paying for opacity. The signatories of this accord will compete on proof. Outsmart. Don't outspend."